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Architecture
McDonald's Big Mac | QSR
Experience & Operational Strategy
How design strategy rooted in modularity creates responsive models to future-proof a business - an evolution of the McDonalds experience, that continues unfolding to date
Brand
Enable
Design
Create
Imagine
Grow
Nurture
Our role
Future proofing an existing model to bring the customer and staff experience back into focus, Openshop Replaced a ‘box’ model with a ‘toolbox’ that enables adaptation, complemented by a plug & play manufactuting strategy. Optimizing for maximum efficiency, saving and profitability.
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