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Architecture


McDonald's Big Mac | QSR
Experience & Operational Strategy



How design strategy rooted in modularity creates responsive models to future-proof a business - an evolution of the McDonalds experience, that continues unfolding to date

Our role
Future proofing an existing model to bring the customer and staff experience back into focus, Openshop Replaced a ‘box’ model with a ‘toolbox’ that enables adaptation, complemented by a plug & play manufactuting strategy. Optimizing for maximum efficiency, saving and profitability.







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