is small and mighty
iSpace | Digital Retail
Brand Strategy + Experience Design + Initial Rollout
How retail experience enables a start-up brand and an affiliate megabrand to co-exist in harmony - designing for cross-regional contexts
Crafting a robust brand identity for a start-up in a US-China cross-regional context and engagement. Building a differentiated brand to co-exist with the behemoth Apple brand.
Crafting a distinct retail experience to match, implementing initial rollout, priming the product for full-scale national rollout.