strategy

We operate where Innovation, Strategy and Ecology intersect to help shape your brand experience so that it connects with your customer effortlessly. Because we understand how to think about the future and how to execute in the present, we are able to provide actionable and effective solutions.

process

Every company and its marketplace form a unique ecosystem that needs to be understood and cultivated. We have developed a process that identifies and analyzes key operational elements to create a map of the operational health of your total organization. By understanding the part and the whole we are able to work with you to develop the best possible and most realistic actions that will take your brand to the next level.

 

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Nike

How can Nike create a new digital knowledge management platform that would optimize collaboration, creativity among its makers? 

As Nike’s strategic partner we worked with a team of consultants to gather insights, develop the brand, create an ecosystem map and create the design briefs for the software developers to bring the vision to life.

McDonalds

How can you future proof a company as big as McDonald’s? What will McDonald’s look like in 2030? 

Use two simple tools to revolutionize the experience for customers while creating a new building type that can evolve at the scale of months, not years.

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ARTSEE

How can an Authorized Apple Retailer in China create a unique user experience while conforming to Apple’s rigid design guidelines? 

Imagining a new ground up service model that would speak to the local marketplace.

iSpace - Shanghai

How can an Authorized Apple Retailer in China create a unique user experience while conforming to Apple’s rigid design guidelines? 

Imagining a new ground up service model that would speak to the local marketplace.


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AB HOTELS

How can a hotel company create a dynamic experience that stands out from the crowd? 

In collaboration with Andre Balaz’s Hotels and architect Lindy Roy, we created a ground up hotel brand centered around a swim-up bar, spa & lounge. 

 

Gordon Development

How can we differentiate a new project with only a sliver of land required the optimization of the building with the operations, in the exploding San Francisco hospitality market?


We worked to develop a framework for this new model with an eye to raising capital, we envisioned a concept that optimized the interface between building and operations. 


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